33 Online Irish Dating Franchises Available

Opportunity Summary

Love Shack Ireland
Announcing 33 Franchise Opportunities for Ireland

Have you dated online and enjoyed it?

Could you run your own online dating agency?

Manage your own member?

Hold speed dating parties?

Organise nights out?

Each Franchise comes complete with,
Your own website.

Full online access.

Marketing support and literature.

Free member gifts. And much, much more.

How much can you earn?
Up to 65% commissions on direct members.

Up to 32% commissions on member to member introductions.

Counties available
Antrim, Armagh, Carlow, Cavan, Clare, Cork, Derry, Donegal, Down, Dublin North, Dublin South, Fermanagh, Galway, Kerry, Kildare, Kilkenny, Laois, Leitrim, Limerick, Longford, Louth, Mayo, Meath, Monaghan, Tipperary, Tyrone, Offaly, Roscommon, Sligo, Waterford, Wexford, Wicklow, West Meath.

LS IRELAND SPEC

The Purpose of LS Ireland is to provide partners with an application which they can easily add on to their existing business to provide not only an extra revenue stream but also increased options and functionality for their existing and future users.

The application itself is a framework which can be added to or amended at anytime incorporating any number of new or refined search functions.

The existing search functions on the sites have been refined over a period of years to provide a comprehensive but simple way of searching for relevant members. These categories can however be added to at anytime for partners who are aiming at a different demographic. i.e.: extra interests and information can easily be added to the searches and the ability has already been worked into the application. This sets LS IRELAND apart from other currently on the market today. No extra work or maintenance is required. The required fields are simply plugged in to the franchise site. This also goes for any chat, messaging or video function. At no cost to the partner. Similarly features or existing functions can be removed.

AUDIENCE
With the consistent current rise of 0.6% year on year of single people within the Irish population the demand for dating products is ever growing. The single population can be broken down as follows:

Single Males: 700,000

Single Females: 600,000

Divorced M/F: 350,000

Widowed M/F: 340,000

So, the target audience currently numbers at circa 1.9 Million People.

WHY USE ONLINE DATING?

The motivations of users differ dramatically across all of the demographic groups and any site development will always need to reflect this in both the look and feel of the design and the Marketing strategy employed.

FEATURES AND FUNCTIONS

The functions available on any site will be tailored to the user that that particular site is trying to attract. Not all dating sites are the same!

The basic message system should be the framework of the site then each function carefully chosen to reflect the interest of the user. This could be chat systems, forums, message boards, mobile chat systems, instant messenger, video profiling, peer group ratings and extra photo options.

The different age groups of users find varying levels of functions and increased technology applicable to their particular wants and needs and each application can be treated as a standalone system with the various add-ons or search functions whilst still being part of the overall application and network.

LS Ireland Intend to have one site that can and will provide a service to each demographic while being interactive for the end user to select specific searches through the spectrum of online user.

FINANCIALS
Within the application there are 3 networks. These are: General (Standard dating service), Adult (Casual encounters) and 50+ (aimed at the older user).

These groups all operate at differing conversion rates with the same member subscription costs. The current conversion rates for conversion of Basic (non-paying) to full (paying) members are as follows:

General: 13%

Adult: 19%

50+: 26%

The revenue generated is obviously proportional the volume of traffic driven to the site and the price band chosen for that particular site*. Research shows us that Adult Network members are prepared to pay premium membership rates followed by general then 50+.

The average member cycle on the network is 4.5 months with each full paying member visiting their respective site on average once every day. So over the period of the 4.5 month member cycle that’s a total of circa 135 visits to one of your branded sites.

We expect customer retention rate to be in excess of 75% (average across the whole network). This means that we lose less than 25% of all paying members every month.

Price Bands:
Members

1 Month - €31

3 Months - €80 (26.67per month)

6 Months - €139 (23.17 per month)

12 Months - €186 (15.50 per month)