Advert ID:2268 / Type:Business Service Offered / Sector:Advertising / Location:Southern Africa / Location:Oceana

Advertising and Communication Services

Opportunity Summary

Istream is a value adding business enabler offering communication, advertising and strategic brand marketing services. We are different because we are passionate about all aspects of communication.

Istream board members have specialist competencies in the fields of Account and Brand Management, Creative Development and Campaign Activation, Communication Systems and Integration , Radio and Television production, Information Technology, Business Development, Special Events and Publishing.

Public relations


Istream supports the full range of public relations services, from the drawing up of communication strategies through high-level consulting on both internal and external communications challenges and opportunities, to the actual implementation of the plans. The implementation includes appropriate training and support for people within the client company.
 
Writing
 
Istream offers specialised writing, editing and publishing services for print, audio, video and the Internet. It has a network of in-house and contracted specialist writers. Quality control is maintained throughout by Istream, which also ensures that the articles, publications, videos, websites and multimedia productions meet specific communication objectives.
 
Events
 
Events ranging from a simple dinner for key clients through to a Wembley Concert are powerful tools - if they are designed, built and managed around the key message which they are meant to convey or reinforce.
 
Istream's internationally experienced events co-ordinators work closely with the client from conception through to co-ordination and management on the day. The event message is also co-ordinated with the public relations and advertising activities of our clients. Bottom line is that an event should be more than a party. It should build the brand and customer loyalty.


Advertising and marketing

A great communication tool is more than just a pretty picture. It´s an emotional experience that pulls the viewer into the world of the brand. It is a place where the viewer recognises his or her own needs and aspirations. That place which the viewer claims as his or her own, and then goes on to proclaim it to the world. With focussed strategy and great creative insight, we bring your target audience to that place again and again.
 
Advertising plays an important role in most communication projects. Our approach is to look for the big idea that can be leveraged to provide maximum exposure.
 
Wherever possible we work in partnership with media owners in order to create a win-win situation for the client and the electronic or print media. Istream ensures that the creative application is tailored to the needs of the customer, client and media form. With over ten years involvement in strategy planning and media buying for international advertising campaigns, Istream has all the skills, knowledge, contacts and experience to ensure that your campaign is planned and implemented successfully.


Television production

Technology has shrunk the globe and forced companies to compete in a global market. As a result businesses all over the world are turning to communications experts to edge out competition and put them ahead with professional audio-visual presentations.
 
A well-made video is the most effective form of communication and many executives the world over are gaining a competitive advantage in the boardroom by eschewing second-rate PowerPoint presentations and enlisting the expertise of visual communication specialists to powerfully portray their messages.
 
Istream has in-house editing facilities, which allow us to provide quick and cost-effective turnaround. Our non-linear edit suites allow us to create high quality, DVD´s and HD tapes in PAL and NTSC from miniDV, DVCAM and HD formats. You get our great quality from shooting to the finished product
 
Television Commercial Production - Media Production
Direct Response Short Form Commercials
Half Hour Infomercial Productions
Television Specials
Television Series - TV Production

Electronic communications

Websites: Our starting point is the content of the website and how it fits into the overall communication and marketing strategy of clients.
 
Istream provides advice and support from the inception of a website & internet strategy through to its implementation and ongoing management. Istream manages a network of specialists who are able to provide the technical skills necessary to design and operate a successful web site.
 
Istream will also keep sites current by ensuring that there is a regular flow of new information and content. This is integrated into the other communications tools, such as public relations, advertising and newsletters.
 
Multi-media: Multi-media is a powerful communication tool when used appropriately. Istream carefully maps out the architecture of a multi-media production before compiling and programming it.

 

 

Type of Business Service:
Advertising, Public Relations, Media Production
Years Established:
10
Availabilty and Rates:
Normal business hours and more - R400 per hour
Qualifications:
7 Graduates: Creative Specialists - Simonie Goosen , Vannessa Whittal (BTech UPE), /Information Technology - Fahdiel Aggerdien ( BComm UPE) / Journalist Ed Richardson (BJourn Rhodes) / Shereen Bartlett Camera Edit (BBC Trained) / Amelia du Plessis (B Comm Mkting Cape Town)
Work Examples:
Clients include Coca-Cola Sabco (manufacturing) SPAR Group (retail) South African Tourism (tourism) Sun International (hospitality) Baviaanskloof Mega Reserve (environment) Dorbyl Automotive (manufacturing) Coega Development Corporation (investment) Lifestyle Afrika (hospitality) Ford Motor Corporation (manufacturing) Aspen Pharmacare
External Resources and Affiliations:
PERCCI.co.za, Online Publishers Association, Advertising Standards Authority of South Africa (ASASA)
 
 

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