International Trade Show Services Consultancy Franchise

Opportunity Summary

Trade Show Consultancy: a forward thinking franchise opportunity

The IMC (International Merchandising Center) Group has been hosting live trade exhibitions in its 25,000 square metre exhibition hall in Cyprus for more than 20 years. IMC has substantially extended its services as IMC Business Global PLC, trading as Respond to this opportunity, hosting globally-marketed, international on-line trade exhibitions.  We have had great success so far, our most recent exhibition, ‘Best of China 2009’, attracting over 1.5 million unique visitors and more than 3700 company exhibitors.

BusinessGlobal trade exhibitions strive to recreate the experience of attending any international physical trade exhibition in terms of appearance and  live business networking, enabling visitors to speak live to exhibitors through internet telephone, exchange business cards, and make appointments to talk, as well as attend seminars and presentations from leading experts from around the world. To enable us to provide our services, we have close partnerships with many Chambers of Commerce and trade centres, trade associations and official bodies (an example of which is CEATEC – the China-Europe Association for Technologic and Economic Cooperation – a commercial arm of the PRC Ministry of Finance).

Exhibitors pay between 600 Euros and 1700 Euros to participate, and receive a beautifully presented pavilion within one of our scheduled exhibitions, attracting a mass audience of hundreds of thousands of motivated corporate buyers. In real terms, exhibitors appreciate the fact that exhibiting with us costs, in real terms, a fraction of that associated with exhibiting at an international physical exhibition when they consider the savings related to staffing, travel, accommodation, exportation of exhibits, pavilion rental, etc, etc. Further, the number of visitors to one of our exhibitions is more than 10 times that usually received at any physical exhibition.

The Franchise Opportunity

Your role would be to represent the services provided by BusinessGlobal within an available EXCLUSIVE territory of your choosing.

Your revenue streams would come from the following areas:

Exhibitor participation fees

Our pavilion packages range in price anywhere from around 600 Euros to 2500 Euros, depending on the exhibition being marketed. Your business would receive a large share of all participation fees won from your clients. Service fulfilment, invoicing and other administration would remain the responsibility of the BusinessGlobal head quarters – giving you the time and freedom to develop your business. Also note that all payments to you are recurring for clients who rebook in the future.

Translation service orders.

All of our exhibitions are international, enabling our exhibitors to develop a truly international customer base. Although our platform is multilingual, the promotional material that exhibitors use to create their pavilions is not always multilingual. This presents a great opportunity to your business to develop an additional revenue stream.

We have partnered up with some of the world’s leading manual translation companies, enabling our exhibitors to request translation of their promotional material in up to 11 other languages at low rates. Further our management reporting facilities enable exhibitors to identify new markets for their products and services by seeing how many visitors from a particular region visited their pavilion.

You would also have access to this management reporting information, giving you the opportunity to encourage your clients to translate their material in other languages to accommodate these newly identifies markets. Translation services are priced per 1000 words translated, and depend on the language translation being requested. Your business will benefit greatly in being able to offer this services as an additional source of revenue.

Pavilion creation services.

Regardless of how intuitive our platform is for exhibitors, a substantial percentage of our exhibitors find the process of selecting, designing and customising their pavilion to be a real overhead. Exhibitors would greatly appreciate your help in this process, from design and setup, to compiling their digital material and product/service brochures. Pavilion design and creation services are a very popular value added service and a great opportunity to develop an additional revenue stream for your business.

Collaborate with Us

As a BusinessGlobal Franchisee you would have an influential voice in our franchisee community. We would pay close attention to all of your input regarding the response your clients have to our services, how you feel we can improve our services, how we can work together more effectively, as well as any other business opportunities that we may be able to explore together and throughout our international network.

Business Support

Included within your franchise would be a great deal of support directly from our head quarters, including:

·         International marketing of each of our exhibitions, building up awareness of our brand in your area, and in each of the key trading regions of the world.

·         Induction / Detailed sales pack, including: 

o   A detailed explanation of the advantages of exhibiting online compared to participating in a physical trade exhibition.

o   A full explanation of the business development opportunity that our services offer to all sizes of business.

o   The sales fulfilment process and how our businesses will work together to offer your clients great service.

o   Suggested approaches to selling in your area.

o   A question and answer pack equipping you with the information you need to convey to your clients.

o   A tried and tested sales script, enabling you to actually land those valuable orders.

·         UNLIMITED telephone support, training, and advice on setting up and administering your business.

·         FREE printing and distribution of brochures and other promotional material for each of our exhibitions as soon as they are available.

·         FREE business cards to get you started, as well as BusinessGlobal company email addresses for you and your employees.

Request a Franchise Pack

Please email to get the ball rolling and start your own successful trade exhibitions company hand-in-hand with IMC Business Global PLC T/A Respond to this opportunity.